Legacy Recordings Partners with TouchTunes to Promote the Re-issue of “Ten”

NEW YORK – TouchTunes, the largest interactive out-of-home entertainment network, has announced the kickoff of “The Pearl Jam 10 of Ten Deluxe Edition Giveaway,” an exclusive TouchTunes sweepstakes to win the Deluxe Edition of Ten (Legacy Recordings/Sony), Pearl Jam’s new re-mastered, re-mixed re-release of their 1991 classic debut album.  Fans can enter on TouchTunes jukebox screens nationwide until April 7.  

The Pearl Jam Ten Deluxe Edition is truly a fan’s collection.  It includes a two-disc set, plus DVD, in a specially designed hardbound package.  Disc One is an original Ten tracklisting with a digitally re-mastered original mix.  Disc Two is an original Ten tracklisting that is digitally re-mastered and re-mixed by Brendan O’Brien with an additional six bonus tracks: “Brother,” “Just a Girl,” “State of Love and Trust,” “Breath and a Scream,” “2,000 Mile Blues” and “Evil Little Goat.”  The DVD offers Pearl Jam’s previously unreleased 1992 MTV Unplugged performance, including a never-before-seen bonus performance of “Oceans” with a 5.1 surround sound audio remix. 

The 10 of Ten sweepstakes will further be extended online and promoted through customized banners distributed on hundreds of Sony college brand ambassador Facebook pages. 

“TouchTunes is the perfect platform to promote the re-release of Ten and connect with true Pearl Jam fans. said Mandy Eidgah, Senior Director, Marketing, Legacy Recordings.   “When someone plays Pearl Jam on a TouchTunes jukebox the whole bar hears it, and that is a powerful marketing tool for us in reaching new fans.”

In addition to the sweeps promotion, TouchTunes will also support the March 24, 2009 release of the Ten album with on-location ads on TouchTunes’ interactive jukebox screens, portable interactive screens and TouchTunes’ Barfly TV screens.  Barfly is a fast-growing solution offering a new, innovative technology that seamlessly weaves entertainment and product promotions through the digital delivery of dynamic, interactive and customized content that wraps regularly-scheduled television programming.

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“We are so pleased to offer Pearl Jam fans this amazing, iconic sweepstakes prize,” said Vicki Saunders, vice-president music marketing, TouchTunes.   “Across the country, Pearl Jam tracks are some of the most played of all time on TouchTunes jukeboxes, so we know the re-mastered Ten is going to be huge.”

Pearl Jam released the original Ten on August 27, 1991. The album reached number two on the Billboard 200 chart, sold over 12 million copies and became one of the cultural touchstones of the 1990s.  Songs such as “Alive,” “Black,” “Even Flow” and “Jeremy” became staples of rock radio, and still make frequent appearances on the band’s ever-changing concert setlists.  The album was produced by Rick Parasher.  Pearl Jam’s 1991 lineup was Jeff Ament (bass), Stone Gossard (guitar), Dave Krusen (drums), Mike McCready (guitar) and Eddie Vedder (vocals).

On Tuesday, March 24, Legacy will release four special edition packages of "Ten," each of them featuring two versions of the album: the remastered version of the original album PLUS an accompanying remixed version done by the band's long-time producer, Brendan O'Brien (Bruce Springsteen, AC/DC, Audioslave).   The new editions will include  the  Legacy Edition (a 2-disc set in a mini-LP style slipcase featuring six bonus tracks: "Brother," "Just A Girl," "State of Love and Trust," "Breath and a Scream," "2,000 Mile Blues" and "Evil Little Goat");   Deluxe Edition (a 2-disc set plus  DVD as noted above ); Vinyl Collection (two 12" LPs of the original "Ten" tracklisting remastered for vinyl including the new Brendan O'Brien remix);  and  Super Deluxe Edition (a 2-disc set plus DVD, 4 LPs including 1992's "Live at Magnuson Park" mixed by Brendan O'Brien, a cassette replica of the legendary "Momma-Son" demos of "Alive," "Once" and "Footsteps" and an Eddie Vedder-style composition notebook filled with replica personal notes, images and mementos from the Collections of Eddie Vedder and Jeff Ament, a vellum envelope with replicated era specific ephemera from Pearl Jam's early work and a two-sided print commemorating the Drop in the Park concert).

TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to more than 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels. TouchTunes offers leading games and music solutions for independent and national restaurants, bars, and retailers.  A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.  For further information visit http://www.touchtunes.com.

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Jen Maguire

Maguire Public Relations, Inc./TOUCHTUNES
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