New 'SmartJuke' Launched at Hard Rock Hotel & Casino Las Vegas with Performances by Jimmy Eat World and American Idol's Crystal Bowersox

Las Vegas, NV (March 1, 2011) - TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America, last night unveiled Virtuo, a first-of-its-kind SmartJuke that re-imagines the in-venue digital entertainment experience with advanced music, technology and advertising capabilities.

Virtuo's breakthrough technology is designed to significantly increase consumer engagement in this compelling environment. Its sleek new design features the industry's first 26" landscape user interface, bringing advanced browsing capabilities that create an engaging consumer experience, showcasing its extensive music library, video and interactive advertising abilities. TouchTunes currently attracts millions of transactions every day through its network of TouchTunes Digital Jukeboxes and TouchTunesTV screens. The company holds an unmatched presence in the bar arena, reaching and engaging the coveted, tech-savvy 21-35 age demographic. Virtuo will elevate the consumer experience like never before with seamless integration of its myTouchTunes website, myTouchTunes mobile applications and emerging social media platforms.

"Virtuo is a ground-breaking device that will redefine out-of-home entertainment and change the way in-venue entertainment is experienced," said Charles Goldstuck, CEO of TouchTunes Interactive Networks. "It will expand our loyal community of consumers who keep coming back to discover new music and interact with Virtuo's cutting-edge technology. TouchTunes is at the forefront of this growing category and will continue to push the consumer experience to new frontiers."

"Virtuo is the most exciting product that has come into our industry in the last 20 years," said Jason Rubin, founder of Entertainment Experts. "It is visually stunning and represents a giant leap forward in its technology. The response to Virtuo by consumers and retailers has been overwhelming!"

TouchTunes tapped the world-renowned global innovation firm frog design to spearhead the development of Virtuo. Virtuo has been specifically designed to act as a SmartJuke, which will enable the device to continue to evolve beyond the reach of the traditional Jukebox in a way that is relevant to the increasing demands of consumers today. Other notable work by frog design in the technology and entertainment categories includes the HP TouchSmart IQ500 and Roku Digital Video Player.

TouchTunes Interactive Networks is headquartered in New York with additional offices in Chicago and Montreal and boasts 250 employees across the company.

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About TouchTunes Interactive Networks
TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 45,000 bars, restaurants and retailers. Since TouchTunes introduced the world's first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 750 million songs in 2009 alone. In 2010 TouchTunes launched myTouchTunes, a new way for consumers to interact with the jukebox by allowing them to create playlists and play them on TouchTunes Digital Jukeboxes. myTouchTunes includes jukebox functionality, an online experience, and a new mobile app. The myTouchTunes mobile app has since been named one of the Top 15 4G Apps That Will Matter in 2011 according to PC World Magazine. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that wraps around regularly scheduled programming and provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit us at:
http://www.touchtunes.com
http://www.mytouchtunes.com
http://www.facebook.com/touchtunes
http://twitter.com/touchtunes

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