TouchTunes Interactive Networks Premieres at Number One on Nielsen’s 4th Screen Audience Report
TouchTunes' Audience Ranks the Largest In Gross Minute Exposure with a Monthly Audience of 102 Million
NEW YORK - November 2, 2010 - TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America, today announced that they rank first on Nielsen's Q2 4th Screen Audience Report. The 4th Screen Report is the premier video ad network report for the rapidly growing industry of location-based media, measuring ad exposures in venues such as bars, restaurants, movie theaters, hotels, health clubs and more.
With a monthly audience of 102 million, TouchTunes leads the digital out of home category with the largest gross minute exposure delivery of all reported networks. TouchTunes also leads audience rankings in:
- Male 18-34, Male 18-49
- Female 18-34, Female 18-49
"As dollars continue to migrate into this medium, advertisers want to know the size and scope of what their marketing investments are buying," said Brad Adgate, Senior Vice President of Research at Horizon Media. "The Nielsen 4th Screen Report illustrates the importance of this medium as a communication channel and educates marketers about consumers' interactions with these screens, which are increasing at a rapid rate."
"TouchTunes Interactive Networks' ranking in Nielsen's 4th Screen Audience Report confirms our leadership in the digital out of home advertising marketplace," said Charles Goldstuck, President & CEO of TouchTunes Interactive Networks. "With our state-of-the-art Digital Jukeboxes and a fast-growing network of TouchTunesTV screens, we are best-in-class with our innovative digital platforms for consumers, advertisers and venue operators. We couldn't be more pleased with the outcome of this study and look forward to continuing our unmatched growth."
"As a long-time TouchTunes partner, we're happy to see this report validate what we've known for a long time," said Bobby Morrison, Executive Director of Marketing, Verizon. "TouchTunes Interactive Networks is the ideal platform for our brands to reach their target audiences, and we're excited about continuing to work with TouchTunes to provide premier in-venue entertainment for our consumers."
About TouchTunes Interactive Networks
TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 45,000 bars, restaurants and retailers. Since TouchTunes introduced the world's first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 750 million songs in 2009 alone. In 2010 TouchTunes launched myTouchTunes, a new way for consumers to interact with the jukebox by allowing them to create playlists and play them on TouchTunes Digital Jukeboxes. myTouchTunes includes jukebox functionality, an online experience, and a new mobile app. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that wraps around regularly scheduled programming and provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit us at:
www.touchtunes.com
www.mytouchtunes.com
www.facebook.com/touchtunes
www.twitter.com/touchtunes
CONTACT:
Liz Anklow, Dan Klores Communications
212-981-5103 or
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